Essential Incentives for New Amazon Sellers: How to Boost Your Sales, Save Costs, and Maximize Profits

Index

Introduction: Why New Sellers Should Take Advantage of Amazon's Incentives
- 1.1 Why Amazon Supports New Sellers
- 1.2 How These Incentives Drive Long-Term Growth
- 1.3 Who Can Qualify for These Benefits?
The Brand Owner Advantage: Unlock Valuable Rewards
- 2.1 10% Bonus on Branded Sales: Boost Your Margins
- 2.2 Amazon Vine Credits: Gain Credibility with €180 for Trusted Reviews
- 2.3 Long-Term Impact of Brand Benefits
Fulfillment by Amazon (FBA): Reduce Costs and Scale Faster
- 3.1 Save Up to €180 on Shipping and Fulfillment Fees
- 3.2 Free Storage and Returns: Maximize Inventory Management
- 3.3 Who Benefits Most from FBA Incentives?
Advertising and Promotions: Gain Instant Visibility with Amazon Ads
- 4.1 Sponsored Products: Get €45 in Free Clicks to Boost Sales
- 4.2 Amazon Coupons: Increase Conversion with €45 in Coupon Credits
- 4.3 Why New Sellers Should Invest in Early Promotions
Benefit Disbursement: How and When to Access Your Incentives
- 5.1 Tracking Your Credits and Bonuses
- 5.2 Key Timelines for Benefit Disbursement and Expiration Dates
Conclusion: Maximize Your Growth with Amazon’s New Seller Incentives
- 6.1 Why Timing and Strategy Matter
- 6.2 Next Steps for Long-Term Success

1. Introduction: Why New Sellers Should Take Advantage of Amazon's Incentives

Launching your business on Amazon’s platform comes with a unique set of challenges, but the rewards are equally significant.

Amazon recognizes these challenges and offers a suite of New Seller Incentives to help entrepreneurs build successful, scalable businesses quickly.

1.1 Why Amazon Supports New Sellers

Amazon's incentive programs provide new sellers with critical tools to overcome early-stage difficulties, including logistics, branding, and marketing. These initiatives are tailored to help small and medium-sized businesses establish themselves, providing a competitive edge.

1.2 How These Incentives Drive Long-Term Growth

By offering financial rewards, promotional support, and logistical relief, Amazon aims to accelerate your initial sales and growth trajectory.

These programs can have long-lasting effects, helping sellers build sustainable businesses and become competitive players in Amazon’s marketplace.

1.3 Who Can Qualify for These Benefits?

To qualify, sellers must list their first buyable ASIN after March 1°, 2024, and use Amazon’s Professional Selling Plan. The benefits apply to sellers across different categories, but specific advantages—like the brand owner’s bonus—are designed to reward those who complete their Brand Registry.

2. The Brand Owner Advantage: Unlock Valuable Rewards

If you are selling your own brand, completing Amazon Brand Registry within the first six months of listing your product unlocks several key benefits.

These are designed to help you build credibility and increase your sales margins.

2.1 10% Bonus on Branded Sales: Boost Your Margins

New brand owners on Amazon are eligible for a 10% bonus on their first €45,000 in eligible branded sales, followed by a 5% bonus on the next €855,000 in sales. This incentive can amount to a maximum of €47,250 over the course of a year.

For new businesses, this bonus can have a substantial impact on profit margins, especially when your branding efforts pay off with repeat purchases.

2.2 Amazon Vine Credits: Gain Credibility with €180 for Trusted Reviews

Reputation matters. With €180 in Amazon Vine credits, new sellers can invite trusted reviewers to test their products. This program helps boost credibility and generate more customer reviews, which can be critical for early-stage sales. Reviews are vital for building trust with potential customers and increasing conversion rates.

2.3 Long-Term Impact of Brand Benefits

By leveraging these brand benefits, you can build a strong customer base more efficiently, increasing the long-term value of your brand.

Moreover, engaging with trusted reviewers early can result in higher organic visibility as well as better search rankings for your products on Amazon.

3. Fulfillment by Amazon (FBA): Reduce Costs and Scale Faster

Fulfillment by Amazon (FBA) is a powerful service that can handle logistics, storage, shipping, and even customer service for you.

New sellers who use FBA within 90 days of listing their first product can access a host of financial rewards and logistical advantages.

3.1 Save Up to €180 on Shipping and Fulfillment Fees

Through the Amazon Partnered Carrier program, you can save up to €90 in inventory shipping fees.

Alternatively, if you’re using Amazon Global Logistics, you can save up to €180 in fulfillment fees. This helps you reduce costs significantly during the critical early phase when every euro counts.

3.2 Free Storage and Returns: Maximize Inventory Management

One of the major benefits of using FBA is automatic enrollment in the FBA New Selection program. For the first 365 days, new sellers benefit from free storage, returns, and removals of eligible products. Additionally, you’ll be exempt from the storage utilization surcharge, a fee usually applied to long-term inventory. This makes FBA a cost-effective option to manage your inventory, especially during periods of high demand.

3.3 Who Benefits Most from FBA Incentives?

New sellers who want to scale quickly while reducing the logistical complexity of running an e-commerce business will see the most advantage from FBA.

If you're looking to focus on marketing and sales while leaving the logistics to Amazon, this is a smart way to build efficiency into your operations.

4. Advertising and Promotions: Gain Instant Visibility with Amazon Ads

New sellers often struggle with visibility on Amazon.

To tackle this, Amazon offers advertising and promotion credits that can help you attract customers quickly and cost-effectively.

4.1 Sponsored Products: Get €45 in Free Clicks to Boost Sales

Amazon’s Sponsored Products advertising allows your product to appear in search results and product pages, increasing visibility.

New sellers receive €45 in promotional clicks, giving you a head start in paid marketing efforts. However, it’s important to note that this incentive is only activated if you have had a Sponsored Products campaign running for 30 consecutive days. This can help you quickly test advertising strategies and drive initial traffic to your product pages.

4.2 Amazon Coupons: Increase Conversion with €45 in Coupon Credits

In addition to the advertising credits, new sellers also receive €45 in coupon credits. Coupons are a proven way to capture customer interest and drive sales by offering discounts. This tactic can be especially effective for new listings that need additional promotion to stand out in the crowded marketplace.

4.3 Why New Sellers Should Invest in Early Promotions

Early investments in promotions can significantly increase product visibility and enhance conversion rates. With these credits, new sellers can kick-start their marketing efforts at no extra cost, allowing you to test strategies before committing to a larger budget.

5. Benefit Disbursement: How and When to Access Your Incentives

Understanding how and when your benefits are disbursed is crucial for maximizing your profitability. Amazon provides a clear timeline and dashboard for tracking your credits and bonuses.

5.1 Tracking Your Credits and Bonuses

Your New Seller Incentives dashboard is the place to track all your benefits.

From brand bonuses to advertising credits, everything is laid out clearly to help you stay organized and informed about how much you've earned and what remains available.

5.2 Key Timelines for Benefit Disbursement and Expiration Dates

Keep in mind that many of the benefits come with expiration dates. For example, your Vine credits expire one year after you become eligible, while advertising credits must be used within 30 days. Timely action is essential to ensure you don’t miss out on the full scope of these rewards.

6. Conclusion: Maximize Your Growth with Amazon’s New Seller Incentives

Amazon’s New Seller Incentives provide you with the tools, financial support, and logistical advantages to launch and scale your business rapidly.

By understanding and taking full advantage of these benefits, you can significantly reduce your operating costs while driving more sales.

6.1 Why Timing and Strategy Matter

Success on Amazon often comes down to timing. Using these incentives within the first few months of your selling journey ensures you get the most value from the program. By strategizing effectively—whether through branding, FBA, or advertising—you can build momentum that will sustain your business in the long run.

6.2 Next Steps for Long-Term Success

Your first year on Amazon is critical. By making the most of Amazon’s New Seller Incentives, you’re setting yourself up for sustainable growth and long-term success. Keep track of the eligibility criteria and disbursement schedules to ensure you don’t miss out on these valuable rewards.

Now that you’ve learned about the valuable New Seller Incentives available on Amazon, what will be your first step to take advantage of these benefits?

Share your plans and ideas in the comments below!

Contact us today to unlock your free 20-minute consultation and discuss how you can maximize your growth as a new seller on Amazon!